About Terry

I am a specialist in methodological issues (discrete choice modelling) and applied areas such as quality of life and end-of-life care. Specifically: I am a recognised world expert in best-worst scaling, with a particular interest in its use in health care and public policy. Together with the inventor, Jordan Louviere, and Anthony Marley, we are completing the definitive book explaining its use, to be published by Cambridge University Press in 2014. In the meantime a good introduction to the method is provided in my paper: Flynn TN. Valuing citizen and patient preferences in health: recent developments in three types of best-worst scaling. Expert Review of Pharmacoeconomics & Outcomes Research 2010; 10(3):259-267. It should be noted that maxdiff scaling and associated terms are incorrect, misleading and primarily used by marketing companies. I am also co-developer of the ICECAP-O instrument, together with Professor Joanna Coast at the University of Birmingham. I am a Senior Research Fellow at the Centre for the Study of Choice (CenSoC), at the University of Technology, Sydney, as Head of Social Policy and Economic Evaluation.