Tag Archives: leave


eu_support_graph copy


Well, I’ve finally got round to programming a model that:

  • Asks you just five best-worst scaling questions – you choose your “most agreed with principle” and “least agreed with principle” – people take 2-3 mins to answer this tops.
  • Runs a best-worst scaling (BWS) exercise on just YOUR five answers.
  • Spits out three things:
    • A pie chart showing how likely each of the six main options (continued EU membership/Norway option/ Switzerland option/ Canadian option/ Turkish option/ World Trade Organisation option) would best satisfy YOUR principles
    • A pie chart showing the predicted chances of you personally supporting each of the five principles
    • A pie chart showing the predicted chances of you personally rejecting each of the five principles





Thus, the first chart tells you, based on which of these five principles we could “get” under each of the six models, what are the chances of getting “as much as we want” from each model of a new British-European relationship – the six models (one REMAIN, five BREXIT) .

This, like all CORRECT best-worst scaling, is an individual model, giving you PERSONALISED results, not “you averaged with others”.

We can, of course, average across people, slice and dice the results across sex/gender/political affiliation etc, to find out what model is most popular in certain groups. But the point is, my model doesn’t NEED to do that. All because just five BWS questions tell me everything I need to know about what you value.

Gold dust for all the campaigns – and the government, as it struggles to negotiate what type of new relationship would command majority support in the country.

I have deliberately answered the survey as a “hypothetical REMAINer” to show what they should have done – namely made the single European market something people understood and fought for, above other factors.

There are lots of scenarios – including what probably actually happened in that people were in reality “sure” they disliked free movement of people and/or EU budget contributions but unsure about their SEM/FTA/CU support – which lead to a BREXIT outcome as the most likely to achieve their preferences….your relative preferences for these determines which BREXIT model (hard/soft) is most likely to suit you.

Campaign managers/constituency parties/national party executives as well as Jo(e) Public would be very interested in this.